National Media Commission appeals

The National Media Commission has appealed to all media houses to give adequate coverage to the forthcoming District Level Election which is scheduled to take place in March. 

The appeal was made during the launch of the first monitoring report of media coverage of District Level Election conducted by the NMC in Kumasi. The coverage in Kumasi was just about two-point-15 percent and that of Accra was a little over one percent.  

 The purpose of the meeting was to enable the NMC share its findings from the media monitoring exercise with stakeholders on how the media is covering the District Level Elections. In a presentation, the Technical Advisor of the National Media Commission Koshin Aden noted that the District Level Election received very low coverage on radio. 

He explained that most radio stations took their programming from the front page stories of the major newspapers hence little attention given to stories to District Level Elections on radio because the stories were influenced by the little space provided at the newspapers. 

Mr. Aden indicated that data from the monitoring shows the New Patriotic Party received significant coverage followed by the National Democratic Congress.  He said radio coverage gave over 90 percent coverage to males as compared to seven percent for females.

 The Chairman of the NMC Ambassador Kabral Blay-Amihere said, equity and fairness  media  coverage are the benchmark so all media houses should do their best to give adequate attention to the District Level Election which is very crucial and key to Ghana’s democracy. 

The Regional Director of the National Commission for Civic Education Alhassan Yakubu said the NCCE will continue to educate the public on the need to participate in the District Level Election. 

 Mr. Yakubu disclosed that jingles have been given out to the various electronic media houses to further create awareness whiles durbars continues to be organized.  

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